DECLARA FW 20 
Art Direction, Creative Idea, Packaging Design
& Social Media


Photography: Arsen Bolak
Makeup: Gülsah Uzun
Models: Flash Model Management


 

Declara's FW 2020 collection featured clothing that combined funky prints with pastel colors. The project was to come up with a creative idea for the campaign shooting, which was centered around the theme of a "picnic on the prairie". The second part was designing new packaging and social media content for the brand. The psychedelic print design on the packaging also became a staple for the new collection and was featured on the pieces.