ACT ISTANBUL
Art Direction & Styling 


Photography: Arsen Bolak
Makeup Artist: Elif Aksit
Models: Gülsah Çelik, Sedef Bingöl
Studio: DCM Production

After designing the brand identity and packaging for ACT - a new brand producing handmade mesh bags - we have now collaborated for the brand's exciting photoshoot! Taking the brand name, "Act", as a starting point, we wanted to create a playful world full of colors and dynamic. The products were imagined in (some surreal) spaces, consistent with the vibrant color palette of the collection. The brand motto "Wherever you want to take it", was also a leading idea, resulting in the different usage scenarios of the bag, ranging from the beach to an aerobics class.